Launching an In-House Affiliate Program

What's inside

• How an in-house program differs from a third-party network — and when each makes sense
• Setting commissions that attract great affiliates without crushing your margins
• Recruiting your first 50 affiliates: where to find them and what to say
• Tracking technology you should care about (and the parts you can ignore)
• Paying affiliates: PayPal, ACH, paper check, and how to handle 1099s
• Common pitfalls that kill new programs — and how to avoid them