Aligning your brand with the themes of loyalty, comfort, adventure, and family that pets embody can help you reach new audiences through pet influencers, even for non-pet products. By tapping into the emotional connection pets create with their followers, you can apply these positive associations to strengthen your brand’s appeal.
Managing an affiliate program in-house provides control, cost savings, and direct affiliate relationships, ensuring alignment with brand goals. However, it requires resources, expertise, and infrastructure to execute effectively.
Managing an in-house affiliate program offers control and cost savings but requires robust resources, technology, and proactive planning to overcome scalability, compliance, and performance monitoring challenges. Careful preparation and consistent learning are key to success.
Understanding the different types of affiliates and where they fit within the marketing funnel allows small businesses to create more targeted, effective affiliate programs. By leveraging the right mix of affiliates – ranging from content creators who build awareness to deal sites that close sales – businesses can enhance their existing marketing efforts, improve brand […]
Nearly every brand is looking to partner with influencers to provide access to additional customers, expand brand awareness, and generate revenue. And while influencer partnerships can be wildly successful, it’s not a slam-dunk. The process involves identifying the right influencers, evaluating their potential impact, and ensuring alignment with your brand values. Marketing executives looking to […]
As a digital marketing professional, you understand the power and potential of affiliate marketing. However, your bosses in the C-Suite might not be as educated on the value or even familiar with this specific marketing discipline. Let’s face it – you need their buy-in to make sure getting this initiative off the ground is a […]
