The Affiliate Channel by the Numbers
Affiliate marketing is a high-growth channel projected to reach $40 billion globally by 2032, delivering an ROI of $15 for every dollar spent. With mobile accounting for 70% of traffic and affiliates driving 15–30% of digital sales, the channel is indispensable for brands.
Realistic Forecasting for New Affiliate Programs
Forecasting affiliate program growth requires balancing controllable factors like recruitment and incentives with market demand and competitor actions. By focusing on quality affiliates, clear metrics, and iterative improvements, businesses can achieve scalable and sustainable growth.