Mitigate In-House Affiliate Program Management Challenges
Managing an in-house affiliate program offers control and cost savings but requires robust resources, technology, and proactive planning to overcome scalability, compliance, and performance monitoring challenges. Careful preparation and consistent learning are key to success.
In-House Program Management vs. Using an Agency
Managing an affiliate program in-house provides control, cost savings, and direct affiliate relationships, ensuring alignment with brand goals. However, it requires resources, expertise, and infrastructure to execute effectively.
10 Trends Impacting the Affiliate Channel
The latest trends in affiliate marketing reflect the growing influence of technology, evolving consumer behavior, and the need for personalized, data-driven strategies. While most of these are not new to affiliate, they all continue to be at the forefront as the channel adjusts, evolves, and embraces shifts that are shaping affiliate marketing in 2024. 1. […]
Using AI for Affiliate Recruiting
Our decades-long experience in the affiliate marketing space has proven that relationships are the foundation of a successful program. Having a solid connection and good communication with affiliates (not just your top performers) often results in stronger partnerships, increased conversions, and innovative promotional methods. But we also embrace emerging tools and technologies – like AI […]
Using AI in Affiliate Marketing
Affiliate marketing has become one of the most effective digital marketing strategies. As the landscape grows more competitive and complex, incorporating Artificial Intelligence (AI) into affiliate marketing programs has emerged as a game-changing approach. AI offers new opportunities to streamline operations, enhance performance, and drive better results. Yet, despite its potential, there are also challenges […]
How to Deal with Coupon Affiliates
The value of coupon affiliates has been a source of heated debate for nearly two decades. You can find valid points on both sides. That said, you must understand that not all coupon affiliates are equal. And there are thousands of them. At their foundation, coupon affiliates are at the bottom of the sales funnel. […]
Understanding Online Marketing KPIs
All digital marketers know that developing and implementing your online marketing strategy is only half the battle. The best plans also include ongoing measurement so you know what is working (or not), what can be adjusted, and if the overall plan continues to support your business objectives. The Importance of KPIs Regardless of what digital […]
Finding the Right Affiliates
Finding, recruiting and helping affiliates prosper is the foundation of building a successful affiliate program. Identifying the right affiliates is an art developed with years of experience. It’s also a mix of diligent research, using defined processes, and often a bit of luck involved. Expert affiliate managers understand that each merchant may have different objectives […]
A Phased Approach to Launching an Affiliate Program
Affiliate Marketing is a valuable and proven channel. However, when it comes to rolling out a new program, it’s not just a case of “if you build it, they will come”. A smooth launch involves a structured approach with distinct phases, each requiring careful planning, execution, and monitoring to ensure success going forward. The entire […]
Improving Conversion Rate Matters: Part 1
Conversion rates measure how well your website turns visitors into customers, directly affecting profitability and marketing efficiency. Optimizing conversion rates maximizes ROI, boosts revenue, and enhances customer experiences without increasing traffic.